About!

Woman in a white dress standing next to gold 'OH MY!' balloons against a white background

Hey there!

My name is Sarah Swift, and I am the owner and operator of Oh My SJ!.


Since I was a little girl, I've had a love for fashion and playing dress up. Now, at the age of 22, not much has changed. In May, I will be graduating with my degree in Fashion Media from Southern Methodist University, and I spend my free time as a pageant girl.

As a former Miss Colorado and the reigning Miss Southlake, I've had my fair share of appearances; most of which have me ripping through my closet, unsure of what to wear. I created Oh My SJ! for the girls like me who are on the hunt for their new favorite outfit. Created for my pageant girls, but curated for women of all hobbies an backgrounds, Oh My SJ! is here to fill your closet with clothes you can't wait to wear.

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